Before you email anyone, you need to get their consent. However, if you began with an optin form, you got their consent! Email marketing service providers usually manage your subscribers’ email lists and makes it easy for you to send them emails.

Every business owner would want to get the best deal on the market for their email marketing needs. However, shopping online for the best email marketing service provider is not an easy task especially if you are on a tight budget. You would want to put into consideration the features offered, the price and also the value for your money.

Kindly note this post may contain affiliate links and I may earn a commission if you click any of them and proceed to make a purchase.  This will be at no cost to you.

This blog post highlights 4 of the best email marketing service providers in the market today.

1. Mailerlite

email marketing service

Keep it lite with Mailerlite!

I love Mailerlite because of its simplicity and affordability. I have been growing my email list with Mailerlite for a while now and I am totally in love with it!

For starters, Mailerlite has a FOREVER FREE plan for email campaigners with up to 1,000 subscribers. In this free plan, you can send a maximum of 12,000 emails per month.

However, features like livechat, auto resend and newsletter templates are not included. The free plan also includes email automation and landing page features.

With $10 per month, Mailerlite allows you to send unlimited emails per month unlike the free plan where you are limited to 12,000 emails. You also get more features like newsletter templates and auto-resend options. 

Pricing in Mailerlite, just like in many other providers, is based on the number of subscribers you have. For instance, a 10,000 subscriber base will cost you $50 per month.

The more advanced plans come with more email templates, automations, landing pages and an HTML editor. For an extra $50 per month over and above your plan, you get additional IPs and $10 more per month will allow you unlimited landing pages.

Signing up for Mailerlite involves filling in a comprehensive questionnaire about your profile. This includes your company history, client base and other details on how you will reach out to your subscribers. This has to be done before you get to the dashboard.

Mailerlite has a pretty appealing drag and drop editor which is super easy to use. You can photo edit from here and customize your mails.

However, compared to other operators, their stickers are a little wanting. Some users may generally find the block style of presentation in the editor to be unlikable.

It is an ideal choice for both start-ups and advanced level website or blog owners.

Premium Plans:

  • Up to 1,000 subscribers:  Pay $ 10 monthly, send unlimited emails.
  • Up to 2500 subscribers: pay $ 15 monthly, send unlimited emails
  • Up to 5000 subscribers: Pay $ 30 monthly, send unlimited emails.
  • Up to 1000 subscribers: Pay $ 50 monthly, send unlimited emails.
  • Up to 15000 subscribers: Pay $ 75 monthly, send unlimited emails.

Exclusive features reserved for premium plans include; Site Pro which allows you to publish unlimited number of landing pages and the Mailer Pro feature which assigns a dedicated site manager to manage and offer in-depth analysis of your data. 


  • The distinctively advanced automation features deliver the promise of easy email campaign.
  • The Forever free plan combined with the 14 days’ trial on premium plans make a nice welcoming gesture.  

Mailerlite makes email marketing a walk in the park. It is cost effective, easy to set up and does a whole lot of data management, automation and optimization on your website in a brilliant way. 

Try Mailerlite for free here

2. GetResponse

GetResponse does not offer a free plan. Their basic plan starts at $15. However, their 30-days free trial will catch your attention.  GetResponse has four listed premium plans out of which the lowest is $15.

The $15 plan gets you up to 1,000 contacts and you can send unlimited emails. Over and above the easy to use dashboard, this package also includes; autoresponders, basic automation templates, landing pages, sales funnels and Face book ads.

Although basic, the automation templates available in this plan can go as far as sending thank you notes, anniversary wishes, seasonal greetings among other presets.

Going forward, the other plans are charged at $25 for 2,500 contacts, $45 for 5,000 contacts and $65 for 10,000 contacts with all the plans allowing unlimited emails. These deluxe plans offer noteworthy features that distinguish GetResponse from the rest of the pack.

Captivating of them all is webinar, an upper crust marketing feature exclusively for GetResponse users. Additionally, an alluring array of stock photos and beautiful templates awaits. You also have the option of a private IP although it costs you extra $1,199.

Why GetResponse: They boast of an assortment infographics and fascinating templates. The Webinar marketing tool also gives them a cut above the rest. It is a reserve for GetResponse users. 

You can access their support team by direct email or chat 24/7. The Enterprise tier gets you a dedicated assistant.

Start your free trial with GetResponse today 

3. Constant Contact

The basic plan starts at $20. At this price, you get unlimited emails per month and supports up to 500 email subscribers.

With this plan, you will get features like pop-up forms, list segmentations, mobile application, landing pages and tracking tool. It also gets you calendars for putting your content in order, and it’s also integrated with the WPForms plugin.

You can import customers contacts from Gmail, Excel, and Outlook and customize your email sign up form in the easiest way ever.

Constant Contact has the most advanced contact management tools to help you have a real time analysis of the reactions of your site visitors. It also reports instantly on delivered mails and whether they are opened or not

Other winsome features of constant contact include exclusives like LogoMaker, Instagram, Facebook, and Google Ads. It is also easy to add events, video and images to your emails.

The backset, however, lies in its limitation in email automation options. There is no welcome series email automation in the basic package, but with the $45/month, you will not only get the email automation series, but also a number of other features like surveys, polls and customizable popup forms. The basic plan ($20/month) allows up to 3 users while the pro plan ($45/month) allows up to 10 uders.


  • 10% discount if you pay 6 months upfront.
  • 15% discount if you pay 12 months upfront.
  • 30% discount for non-profits.

Overall:  There being no free plan at Constant Contact, but you get a one month free trial. It offers the most user friendly interface along with the outstanding features and capabilities.

Start your one month free trial with Constant Contact today!

4. AWeber

Aweber has a free plan for email marketers with up to 500 contacts. Pro plan starts at $16.15/month (billed annually) for up to 500 contacts. However, the free plan doesnt support behavioural automation, sign up form split testing, email split testing, sending to custom segments, and advanced ecommerce and reporting features.

Notwithstanding, this conventional email marketing service provider gives value for your money. Aweber offers a startling 700+ customizable newsletter templates for you. Closest to this is GetResponse with 500+ templates.

Apart from the standard fonts, Aweber recently added a tool that enables you to use web-fonts.

Their conspicuously number of template designs, and outstanding support team, Aweber is a choice worthy consideration.

Try Aweber for free today!


You now have the price to value comparison of the leading email service providers to help you make an informed decision. If you have any question or comment, I would love to hear from you. Please share on the comments below.

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